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While the world is moving towards capitalism, authenticity has now become a fading concept. The ahe-old recipes savoured on our meals are gradually losing essence and westernization involved in the Indian meals has some role to play in this .keeping this authentic touch in its recipes,  Bundelkhand pride is a family-owned business marching forward with the "make in India" initiative. The also business imparts the best of its intentions to the local vendors by sustaining their living through packaging.
Bundelkhand pride offers 24 variants of pickels, namely, Aam ka achaar,Hing Aamkali ka achaar, Hing ka achaar, Methi Aam ka achaar, Mirch ka achaar, Methi Mirch ka achaar, Bharwa mirch ka achaar, Nimbu ka achaar, Karela ka achaar, Chole ka achaar, Gajar ka achaar, Gobhi ka achaar, Mooli ka achaar, Lehsun ka achaar, Adrak ka achaar, Gajar Gobhi Mooli Mix ka achaar,Aamla ka achaar, Karaunda kamalkakdi Mix achaar,Kathal ka achaar,Haldi ka achaar, Kaitha ka achaar,Amda/Dheu ka achaar and Badhar Ka achaar.