Shasak! What does it mean? Well simply put, it is a Sanskrit word meaning ruler but then who is a Shasak for us? Our Shasak is someone who is a ruler of his life. Someone who doesn’t let others or society govern him, someone who is not afraid to stand out on his own and express himself. We at Shasak want men to be more expressive. They should say how they feel more often and should be comfortable wearing apparel and accessories that express who they are instead of just solid Black, Blues and