We are living in a fast-paced world where everything is available to us at a click. We are constantly surrounded by stories of things that may or may not be important to us but often leave us feeling overwhelmed and anxious. We are living in an age of information abundance which has led to really short attention spans to focus on something, pause or relax every once in a while to remind ourselves of the things that truly matter to us. 

We see, but we don’t notice 
We hear, but we don’t listen
We touch, but we don’t feel
We taste, but we don’t relish 
We smell, but we don’t let it mesmerize us. 

Through SOEL, we aim to sell stories that matter. Stories that remind you of the little joys in life and help you stay in sync with your senses. We create and design products that are customized with the original works of Author Shaymi Shah. 

We believe that words have the power to transcend time and know no boundaries. Similarly, we are in a constant process to create products that are timeless, that never go out of style. 

We constantly attempt to seek timelessness by observing life around us while evolving through experiences and learning from them. 

Our products are carefully curated keeping in mind the association of the senses that will be evoked while using them

By careful understanding the use of the products, we design them to evoke sense and feelings that are associated with them. (we might have to edit this line) 





Shenal Jhaveri

Art & Collectibles

Papercraft

Diaries and Notepads

Home & Living

Office & Stationery

Diary & Journals

If you enjoy writing and planning significant events ahead of time, a neat, diary is your best friend. In addition to being ideal for weekly and monthly planning, the elegant diary provides a place to preserve one’s ideas, thoughts, and everyday recollections. The diary can be more than simply a journal or a scheduler; it can also be a daily accessory for writing down the requirements. Don’t wait. Get your diary online today. Also available in colors like Azure (Pastel Blue), Blue Munsell, Cambridge Blue &amp; Black. For more visit us at: https://soel.in/store/soel-select/manifest-growth-wiro-diary-hardback/

SOEL Manifest Growth Wiro Diary Hardback

Dimensions	15 × 21 cm No of Pages	 90  Material	 210 GSM Art Paper  Inside Pages	 SSP 100 GSM Natural Shade  Binding Type	 White Wiro  Cover Type	 Hardback  Page Type	 Ruled/Unruled  Printed Text Type	 Black Foiling

We are making a diary that will be your companion and it keep every little secret of you. From your grocery list to the people you dated, everything is there. You can keep these simple diaries on your desk or carry them with you in your handbags everywhere you go. Don’t wait. Get your diary online today. Also available in colors like Magnolia, Melon, Myrtle Green, Myrtle Green, Powder Blue, Seashell &amp; teel Teal Grey. For more visit us at: https://soel.in/store/soel-select/begin-again-today-wiro-hardback-diary/

SOEL Begin Again Today Wiro Hardback Diary

Dimensions	15 × 21 cm No of Pages	 90  Printed Text Type	 Foiling  Binding Type	 White Wiro  Cover Type	 Hardback  Page Type	 Ruled- SSP 100 Natural Shade Paper

We are all dreamers and love to make our dreams come true. Procrastination, however, is the greatest challenge we encounter on our journey. Even after using numerous websites and tools to stay on top of our job, we still manage to get distracted! To solve this persistent issue, the SOEL team has produced a wonderful 4-grid planner. Also available in colors like Blue, Red, Yellow, Green.Change the way you work by buying this exquisite planner from SOEL. Without any hassle, buy the planner online from SOEL’s website - https://soel.in/store/soel-select/4-grid-planner/

SOEL 4-Grid Planner

Home Decor

Candle Holders & Diyas

Home Fragrance

Candles & Votives

With notes of vanilla, lavender, cedarwood, winterbirchwood, jasmine, balsam cedarwood, and lemongrass, the Tricone-scented candle offers a tranquil, relaxing effect. Due to its inherently warming effects, the spirit is deeply relaxed and comforted. Following are the fragrances available: Vanilla + Cedarwood + Lavender; Vanilla + Winterbirchwood; Lemongrass + Winterbirchwood + Jasmine; Winterbirchwood + Balsam Cedarwood + Vanilla &amp; Frosted Juniper + Jasmine + VanillaDelivery within 5 to 7 working days

SOEL Tri-Cone Color Block Candles - Pack of 2

Diameter – 8.5 cm & 155 gms 

Pens & Pencils

ith our pens, scribble down what’s happening in our life. We gave our pen a new perspective, a new lease on life. After using our pen, they can be planted, thereby making them beneficial to the environment. Switch to a conscious way of living with us. Take a small step towards a greater future.

SOEL Seed Pens - Set of 5

Recycled Paper

Inhale this pleasant aroma that is sure to put you in a cheerful mood. The labels on the shot glass candles themselves spread good vibes and zen. Our Scented Shot Glass Candles are known not only for aromatherapy but also for some self-motivation. Their scented candles come with motivational quotes and a lovely scent – a perfect recipe for some relaxation. Choose any 4 fragrances from the available options to order for this pack of 4 candles! Following are the fragrances available Vanilla, Lavender, Lemongrass, Balsom Cedarwood, Winter Birchwood, Jasmine, Frosted Juniper, Spiced Apple &amp; Twisted Peppermint. For more visit us at: https://soel.in/store/soel-select/scented-shot-glass-candles-set-of-4/

SOEL Scented Shot Glass Candles - Set of 4

 Highlight	 Made in India  Material Used	 Shot Glass – 1 Wick-Scented Candle  Dimensions	 Diameter – 2 inches  Wax (in gms)	 40 gms  Printing Type	 Digital Printing on Sticker  Quote Options	 Available  *Please Note	 All quotes are the original works of the author, Shaymi Shah.

Candles have been scientifically proven to relax us. Their soothing, entrancing glow makes them an ideal addition to any relaxing practice. SOEL, on the other hand, takes the science of candles a step further by developing ‘V-Cone Glass Scented Candles’ that are shown to change your mood. Following are the fragrances available: Vanilla, Lavender, Twisted Peppermint &amp; LemongrassChoose any 2 fragrances from the available options to order for this pack of 2 candles!For more visit us at: https://soel.in/store/soel-select/v-cone-glass-candles-pack-of-2/

SOEL V-Cone Glass Candles - Pack of 2

Highlight	 Made in India  Material Used	 V-Cone Glass, 1 Wick-Scented Candle  Dimensions	 Diameter – 8.5 cm  Wax (in gms)	 155 gms  Printing Type	 Digital Printing on Sticker  *Please Note	 All quotes are the original works of the author, Shaymi Shah.  Related products

We have created a diary that can be your companion and it keeps every little secret of you. From your grocery list to the people you dated, everything is there. You can keep these simple diaries on your desk or carry them with you in your handbags everywhere you go. Don’t wait. Get your diary online today. Also available in colors like Banana Mania, Black, Bottle Green &amp; Indigo Dye.

SOEL Dream of a Better Today Hardback Diary

15 × 21 cm

Craft Supplies

Tired of constantly organising and managing daily activities in an unorganised manner? Well, we got you sorted! SOEL daily planner is designed to help its users plan effeciently. Our planner includes a To-Do-List, Daily appointments, water level tab, work-out column and reminders! How we are different from others is it is not a dated planner and you don’t need to use it daily! The date column is left blank for the user to use it whenever he likes. Each page has a seperate quote and a specially designed illustration for that quote written by Shaymi Shah. These are daily reminders to appreciate the little things around you while also keeping in mind the little things that surround us! By using a daily planner consistently, individuals can effectively manage their time, enhance productivity, reduce stress, and maintain a balanced and structured approach to their daily routines.