New Arrivals

Bestsellers

The Nature Route was started with a vision to revive the forgotten traditional skincare and hair care formulations. We bring well curated, pure, potent and proven natural formulations to our customers.  
We truly believe that the therapeutic benefits of natural ingredients can do wonders to your skin and hair.
Our products are natural, raw, handmade and majority of the ingredients are locally grown in our farms.
We care for your skin! Our creations are made with an intention to instill trust in natural skincare and traditional formulations.
Our simple formulas do everything to make your skin and hair get all support to repair and heal.

The Nature Route

Beauty & Bath

Face Care

Face Masks & Packs

MERUGU BUTTERFLY PEA AGE FREEZE MASK- Merugu is an anti-age face mask. One of the key ingredient is Blue Butterfly pea flower which is rich in polyphenols &amp; flavonoids. Polyphenols is a powerful antioxidant that inhibits the harmful effects of free radicals that damage skin. Polyphenols increase the collagen and there by improve skin elasticity which we tend to loose as we age. Merugu is ideal for matured and aged skin types.

Merugu anti-aging face pack

100ml

Eye Care

Lash & Brow Care

VILLU EYEBROW GROWTH SERUM- Villu is a natural eyebrow growth oil made from herbs infused in cold pressed oils.It's made from oils that are rich in amino acids, a protein much needed for thick hair.

Villu eyebrow growth serum

12ml

Face Toners & Serums

VETIVER SKIN WATER- Vetiver skin Water is an all natural earthy distillate that cools and hydrates your skin leaving you with fresh scent of pure vetiver. It adds essential moisture to the skin while tightening and clarifying pores. The earthy scent of Vetiver with its slight woodiness, revives a tired and stressed mind too.

Vetiver Hydrosol / Toner

50ml

MELIMI ANTI ACNE FACE MASK- Melimi is an all natural anti-acne face mask that provides effective spot treatment for active acne. The ingredients are handpicked carefully to effectively fight Acne and provide healthy glowing skin.

Melimi anti acne face mask

ALOE VERA SKIN WATERAloe Vera Skin water is an 100% pure Aloe vera distillate. Its a sebum regulator and Calming mist. We know how prolonged exposure to the sun damages our skin tissues; Moreover, sweat, dirt, and dust make it more thriving for the skin, making it dull, dry and damaged. Aloe vera skin water helps your skin to revive itself from all the damages caused by the environment. Ingredient 100% pure Aloe vera distillate

Aloevera Hydrosol / Toner

Bath & Body

Body Scrubs & Ubtans

SOUGHANDHI HERBAL BATH POWDERSOUGHANDHI HERBAL BATH POWDER is a medley of 13 natural herbs made by hand in the most authentic and traditional way.It is natural body cleanser with tons of healing qualities making it an excellent alternative to commercial soaps. The sweet aroma of the flowers will make your bath a refreshing experience.It is 100% Natural, No Preservatives, No Artificial Flavors.

Soughandhi herbal ubtan

Sougandhi Herbal bath powder

Face Moisturisers

UTKALA- SKIN REVITALIZING GEL UTKALA is a 100% water based skin revitalizing gel moisturiser that’s extremely light weight and provides numerous anti-ageing and skin repair benefits. The two main ingredients are Hibiscus and Manjishta (Indian Madder). Hibiscus is a natural botox- it ensures the skin retains its elasicity and firmness. It deeply hydrates and nourishes the skin. Manjishta extracts improves blood circulation and promotes even skin tone. To ensure skin gets intense moisture, the gel is made using 100% steam distilled rose water . Rose water as a base ensures a soft and supple skin all day long.

Utkala skin revitalizing gel

Hair Care

Hair Oils

INDIGO CONCENTRATEIndigo Concentrate hair oil is a great product when you are dealing premature greying of hair. Indigo not only prevents the premature greying of hair, but it is also acts as a natural hair dye.

Indigo Hair Oil

APURVA-SKIN BRIGHTENING GELApurva is a skin brightening gel made from 100% steam distilled organic wild turmeric water as its base to help prevent inflammation and also protect skin from the sun and it’s harsh rays. Licorice is one of the main ingredient that helps control excessive melanin production, there by significantly reduces skin pigmentation. Infused extracts of papaya that are known to boost skin radiance , help fade dark spots or acne marks and hyper pigmentation. Papaya is widely used to unclog pores by removing dead skin.

Apurva Skin brightening gel

Lip Care

Lip Tints & Glosses

<pre data-hook="description" class="_28cEs" style="background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin-top: 0px; margin-bottom: 0px; outline: 0px; padding: 0px; vertical-align: baseline; box-sizing: border-box; font-family: inherit; text-wrap: wrap; overflow-wrap: break-word; word-break: break-word; text-overflow: ellipsis; color: rgb(22, 19, 44); font-size: 15px;"><p style="background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; box-sizing: border-box; font: inherit; white-space-collapse: collapse;">Introducing Venna - Brighter &amp; Better !<p style="background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; box-sizing: border-box; font: inherit; white-space-collapse: collapse;"><p style="background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; box-sizing: border-box; font: inherit; white-space-collapse: collapse;">So many of you constantly message us checking when and why venna is out of stock !! Yes it’s out of stock for close to 9 months now purely because we wanted to give you all something that ticks all the boxes you look for when investing in a lip butter !!<p style="background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; box-sizing: border-box; font: inherit; white-space-collapse: collapse;"><p style="background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; box-sizing: border-box; font: inherit; white-space-collapse: collapse;">Licorice proved so efficient when we used it in Apurva facial gel moisturiser and if indeed is helping a lot of you regain your skins natural brightens and a hero ingredient that scientifically proven to work against pigmentation- thus we choose licorice infusion as base ingredient for VENNA - yes it targets lip pigmentation like a PRO and licorice is equally beneficial if you eat and thus we loved it in a lip product<p style="background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; box-sizing: border-box; font: inherit; white-space-collapse: collapse;"><p style="background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; box-sizing: border-box; font: inherit; white-space-collapse: collapse;">An other edible grade ingredient that not just Yummilicious but an emollient with a great source of natural antioxidants.<p style="background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; box-sizing: border-box; font: inherit; white-space-collapse: collapse;"><p style="background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; box-sizing: border-box; font: inherit; white-space-collapse: collapse;">It adds a protective hydrating layer to lips, helping protect them from extreme temperatures and indoor heat that can leave your lips dried out.<p style="background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; box-sizing: border-box; font: inherit; white-space-collapse: collapse;"><p style="background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; box-sizing: border-box; font: inherit; white-space-collapse: collapse;">This two together got us convinced about the product we want to formulate and it’s purely you guys who pushed us in adding some shades of colours to this butter !! We have 4 vibrant colours to choose from currently ( yes working on more !! )<p style="background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; box-sizing: border-box; font: inherit; white-space-collapse: collapse;"><p style="background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; box-sizing: border-box; font: inherit; white-space-collapse: collapse;">Pure Plum - A beautiful beetroot shade that suits every skin type<p style="background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; box-sizing: border-box; font: inherit; white-space-collapse: collapse;">Hot Pink - A pink tone you can not resist<p style="background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; box-sizing: border-box; font: inherit; white-space-collapse: collapse;">Ripen Tomato - A beautiful blend of red with orange<p style="background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; box-sizing: border-box; font: inherit; white-space-collapse: collapse;">Red Chilli - A red with hues of pink or a pink with hues of red -call it anything but this undoubtably loved by all who tested<p style="background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; box-sizing: border-box; font: inherit; white-space-collapse: collapse;"><p style="background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; box-sizing: border-box; font: inherit; white-space-collapse: collapse;">We tested these on atleast 40+ people to ensure the colours match most of the skin tones and guess what we made that buildable and more on website for you<p style="background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; box-sizing: border-box; font: inherit; white-space-collapse: collapse;"><p style="background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; box-sizing: border-box; font: inherit; white-space-collapse: collapse;">Ingredients<p style="background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; box-sizing: border-box; font: inherit; white-space-collapse: collapse;">&nbsp;<p style="background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; box-sizing: border-box; font: inherit; white-space-collapse: collapse;">In house infusion of Licorice, Rose , Hibiscus, cardamom in blend of Grapeseed Oil, Almond Oil, Sunflower Oil, Raw Unrefined Coco butter , Bees Wax , Vitamin E, castor oil ,coconut oil, FDA approved pigments<p style="background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; box-sizing: border-box; font: inherit; white-space-collapse: collapse;">&nbsp;<p style="background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; box-sizing: border-box; font: inherit; white-space-collapse: collapse;">Benefits<p style="background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; box-sizing: border-box; font: inherit; white-space-collapse: collapse;">Adds tint /colour to your lips / cheeks / eye lids while hydrating them<p style="background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; box-sizing: border-box; font: inherit; white-space-collapse: collapse;">Deeply moisturize and nourish lips.<p style="background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; box-sizing: border-box; font: inherit; white-space-collapse: collapse;">Help reduction in lip pigmentation caused due to external factors<p style="background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; box-sizing: border-box; font: inherit; white-space-collapse: collapse;">Breaks down dead skin cells and purify top layers of the skin to get the natural colour back</pre>